{"product_id":"9781118230053","title":"World Class Communication How Great CEOs Win with the Public, Shareholders, Employees, and the Media","description":"\u003ch1\u003eWorld Class Communication\u003c\/h1\u003e\u003ch2\u003eHow Great CEOs Win with the Public, Shareholders, Employees, and the Media\u003c\/h2\u003e\u003ch3\u003eVirgil Scudder | Ken Scudder | Irene B. Rosenfeld\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eProven advice for communicating effectively before the media, customers, employees, and investor relations\u003c\/b\u003e  \u003cp\u003eMany executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. \u003ci\u003eWorld Class Communication\u003c\/i\u003e equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, \u003ci\u003eWorld Class Communication\u003c\/i\u003e is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the keys to successful shareholder communication\u003c\/li\u003e \u003cli\u003eTips for winning in the media—every time out\u003c\/li\u003e \u003cli\u003eExpert tips for developing powerful public speaking techniques\u003c\/li\u003e \u003cli\u003eDiscover how to rally employee support and performance through communication\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eVIRGIL SCUDDER,\u003c\/b\u003e president of Virgil Scudder \u0026amp; Associates, has trained and counseled heads of major corporations for over thirty years, serving in two dozen countries on five continents. Often referred to as “the dean of media trainers,” he is a prolific writer and speaker. From his New York base, he regularly comments on current management issues on his blog and in his quarterly column, “In the C-Suite,” which appears in each issue of \u003ci\u003eThe Public Relations Strategist.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e KEN SCUDDER\u003c\/b\u003e is a writer and communication trainer and consultant. He cofounded Virgil Scudder \u0026amp; Associates in 1990 and, along with having bottom-line responsibility for the office, has conducted media, crisis, and presentation training programs in the U.S., Africa, and Europe. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 October 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118230053\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384668156044,"sku":"9781118230053","price":44.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118230053.jpg?v=1780183733","url":"https:\/\/lateknightbooks.com\/products\/9781118230053","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}