{"product_id":"9781118336076","title":"The Public Relations Handbook for Nonprofits A Comprehensive and Practical Guide","description":"\u003ch1\u003eThe Public Relations Handbook for Nonprofits\u003c\/h1\u003e\u003ch2\u003eA Comprehensive and Practical Guide\u003c\/h2\u003e\u003ch3\u003eArt Feinglass\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eNonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. \u003ci\u003eThe Public Relations Handbook for Nonprofits\u003c\/i\u003e offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign.  \u003cp\u003eOffering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003enews releases\u003c\/li\u003e \u003cli\u003epress kits\u003c\/li\u003e \u003cli\u003ebrochures\u003c\/li\u003e \u003cli\u003enewsletters\u003c\/li\u003e \u003cli\u003eannual reports\u003c\/li\u003e \u003cli\u003edirect mail\u003c\/li\u003e \u003cli\u003eadvertising\u003c\/li\u003e \u003cli\u003ethe internet\u003c\/li\u003e \u003cli\u003especial events\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eArt Feinglass\u003c\/b\u003e is founder and president of Access Communications, Inc., a New York-based training and public relations firm. He is an adjunct professor at New York University's George H. Heyman, Jr. Center for Philanthropy and Fundraising, where he teaches courses in public relations for nonprofits. He has more than twenty years of experience in public relations for nonprofits and serves on the Communications Advisory Committee of the American Red Cross in Greater New York. He can be reached at www.artfeinglass.com.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 May 2005\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118336076\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.66\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380546728076,"sku":"9781118336076","price":59.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118336076_97e04dc1-7ff1-47b3-a097-821615de6a64.jpg?v=1780103756","url":"https:\/\/lateknightbooks.com\/products\/9781118336076","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}