Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

Inside Pop-Up Business For Dummies, you’ll find:

• Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.
• Finding the right space for you.
• Negotiating with the landlord and sorting out the legalities.
• Fixing up and fitting out your space on a budget.
• Pulling in the punters - advertising and marketing your pop-up.
• Managing a successful pop-up business day-to-day.
• Closing up shop efficiently.
• Lots of case studies, checklists, tips and hints from experienced pop-up people!

Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.