{"product_id":"9781118478103","title":"The Science of Serendipity How to Unlock the Promise of Innovation","description":"\u003ch1\u003eThe Science of Serendipity\u003c\/h1\u003e\u003ch2\u003eHow to Unlock the Promise of Innovation\u003c\/h2\u003e\u003ch3\u003eMatt Kingdon\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management Science\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eInnovation\u003c\/i\u003e. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. \u003c\/p\u003e \u003cp\u003eAs Matt Kingdon argues in \u003ci\u003eThe Science of Serendipity\u003c\/i\u003e,  it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and helping organisations become more creative—Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see—and seize—opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?\u003c\/p\u003e \u003cp\u003eIn a conversational, jargon-free style built on a practitioner’s observations and anecdotes, \u003ci\u003eThe Science of Serendipity\u003c\/i\u003e traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eMatt Kingdon\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eis the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. F\u003c\/i\u003e\u003ci\u003eor 20 years, What If! has partnered with the world’s most successful, forward-looking companies—businesses such as \u003cb\u003eBarclays,\u003c\/b\u003e \u003cb\u003eFour Seasons,\u003c\/b\u003e \u003cb\u003eGoogle,\u003c\/b\u003e \u003cb\u003ePepsiCo,\u003c\/b\u003e \u003cb\u003ePfizer,\u003c\/b\u003e and \u003cb\u003eVirgin\u003c\/b\u003e—to galvanise innovation and deliver impact. Its 250 inventors work across the\u003c\/i\u003e Americas, \u003ci\u003eEurope,\u003c\/i\u003e \u003ci\u003eand\u003c\/i\u003e Asia.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eMATT KINGDON\u003c\/b\u003e has been at the front line of innovation for more than 20 years. \u003cb\u003eWhat If!\u003c\/b\u003e, the company he co-founded, partners with the world’s most successful, forward-looking companies to galvanise innovation and deliver impact. In plain English, Kingdon tells the stories of companies grappling with innovation at scale, how they've succeeded or struggled, and what this can teach ambitious, frustrated corporate executives.  \u003cp\u003e\"\u003ci\u003eBottom line: you are not alone and this is the practical guide for you.\u003c\/i\u003e\"\u003cbr\u003e \u003cb\u003eJohn Kao\u003c\/b\u003e, creator of Harvard Business School's Innovation program \u0026amp; Chairman of the Global Advisory Council on Innovation of the World Economic Forum\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 November 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118478103\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384136364172,"sku":"9781118478103","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118478103_bd7e262b-2136-4051-8675-4fdb6bde0335.jpg?v=1780198309","url":"https:\/\/lateknightbooks.com\/products\/9781118478103","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}