{"product_id":"9781118489529","title":"Retail Marketing and Branding A Definitive Guide to Maximizing ROI","description":"\u003ch1\u003eRetail Marketing and Branding\u003c\/h1\u003e\u003ch2\u003eA Definitive Guide to Maximizing ROI\u003c\/h2\u003e\u003ch3\u003eJesko Perrey | Dennis Spillecke\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eRetail Marketing and Branding, 2nd Edition\u003c\/i\u003e looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.\u003c\/p\u003e \u003cp\u003eThe second edition of \u003ci\u003eRetail Marketing and Branding\u003c\/i\u003e includes the following updates:\u003c\/p\u003e \u003cp\u003e* New and updated case examples\u003c\/p\u003e \u003cp\u003e* Updated figures and examples throughout\u003c\/p\u003e \u003cp\u003e* New interviewers with recent experiences\u003c\/p\u003e \u003cp\u003e* Additional chapters\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eDr. Jesko Perrey\u003c\/b\u003e Director, Düsseldorf Jesko Perrey is the global leader of the CLM (Customer Lifecycle Management) service line and a core member of the leadership team of the EMEA Consumer Goods \u0026amp; Retail Practice at McKinsey. His focus is on brand management, marketing ROI, segmentation, and CLM across different industries. Jesko is the author of many articles and essays in leading journals and compendiums, particularly on marketing-related subjects such as branding, marketing ROI, segmentation, and CLM, and coauthor of the book Power Brands. He holds an MBA and a PhD from the University of Münster.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr. Dennis Spillecke\u003c\/b\u003e Principal, Cologne Dennis Spillecke is a core member of the EMEA Consumer Goods \u0026amp; Retail Practice, as well as of the EMEA Marketing \u0026amp; Sales Practice at McKinsey. Dennis leads the global service line on marketing ROI and branding. In recent years, Dennis’ work has focused primarily on the areas of digital marketing, marketing ROI, and branding. Dennis holds a PhD from the Otto Beisheim School of Management (WHU) in Vallendar.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 January 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118489529\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e25.12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310902243468,"sku":"9781118489529","price":57.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118489529_851caad7-3521-4499-ad6c-81597ef90b82.jpg?v=1780205096","url":"https:\/\/lateknightbooks.com\/products\/9781118489529","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}