The Perfect Meal: The Multisensory Science of Food and Dining

Spence, Charles; Piqueras-Fiszman, Betina; Blumenthal, Heston

The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.

Examples are:

• the colour of the plate (visual)
• the shape of the glass (visual/tactile)
• the names used to describe the dishes (cognitive)
• the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

Details

Published by: Wiley-Blackwell

Publication Date: 2014-09-29

Format: Paperback

ISBN-13: 9781118490822

DOI:

Dimensions: 243.8cm x167.6cm

Pages: 432.0