{"product_id":"9781118533338","title":"The Passion Conversation Understanding, Sparking, and Sustaining Word of Mouth Marketing","description":"\u003ch1\u003eThe Passion Conversation\u003c\/h1\u003e\u003ch2\u003eUnderstanding, Sparking, and Sustaining Word of Mouth Marketing\u003c\/h2\u003e\u003ch3\u003eRobbin Phillips | Greg Cordell | Geno Church | John Moore\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you think you are in the marketing business, think again. You’re in the people business, and \u003ci\u003eThe Passion Conversation\u003c\/i\u003e teaches you how to get people to fall passionately and madly in love with your organization or cause.\u003c\/p\u003e \u003cp\u003eThe author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Passion Conversation\u003c\/i\u003e will change your perspective on marketing by:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplaining the three motivations for people to talk about businesses and causes\u003c\/li\u003e \u003cli\u003eDetailing how every marketing problem is a people problem in disguise\u003c\/li\u003e \u003cli\u003eGiving heartfelt evidence that marketing materials are now conversation tools\u003c\/li\u003e \u003cli\u003eShowing how customer communities sustain word of mouth while also sparking financial impact\u003c\/li\u003e \u003cli\u003eHelping your business apply these marketing lessons through a series of workbook exercises called \"Passion Explorations\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH,\u003c\/b\u003e and \u003cb\u003eJOHN MOORE\u003c\/b\u003e work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people. Robbin is the courageous President of Brains on Fire and truly believes love is a circular transaction. Greg is the Chief Inspiration Officer, which means his job is to find inspiration where no one else is looking. Geno is the Word of Mouth Pathfinder, helping to find and nurture the passion conversation inside every business. John is the Chief of Wahoo, helping clients grow and fostering learners and leaders within the Brains on Fire tribe. \u003c\/p\u003e\n\u003cp\u003eJoin the conversation at \u003cb\u003ebrainsonfire.com\/blog.\u003c\/b\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 August 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118533338\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384833405068,"sku":"9781118533338","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118533338.jpg?v=1780112261","url":"https:\/\/lateknightbooks.com\/products\/9781118533338","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}