{"product_id":"9781118551554","title":"Inbound Marketing and SEO Insights from the Moz Blog","description":"\u003ch1\u003eInbound Marketing and SEO\u003c\/h1\u003e\u003ch2\u003eInsights from the Moz Blog\u003c\/h2\u003e\u003ch3\u003eRand Fishkin | Thomas Høgenhaven\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ Digital Marketing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eLearn from the leading resource on the latest inbound marketing techniques\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. \u003cb\u003e\u003ci\u003eThe Moz Blog\u003c\/i\u003e\u003c\/b\u003e is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCo-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends\u003c\/li\u003e \u003cli\u003eCovers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization\u003c\/li\u003e \u003cli\u003eFocuses on leveraging existing platforms like social media sites and community for inbound marketing success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eInbound Marketing and SEO \u003c\/i\u003eis a must-have for marketers in today's online world.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cstrong\u003eRand Fishkin\u003c\/strong\u003e is the CEO \u0026amp; Co-Founder of Moz, a leader in the field of search engine optimization tools, resources \u0026amp; community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by \u003cem\u003eBusinessWeek\u003c\/em\u003e, and has been written about it in \u003cem\u003eThe Seattle Times\u003c\/em\u003e, \u003cem\u003eNewsweek\u003c\/em\u003e and the \u003cem\u003eNY Times\u003c\/em\u003e among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He co-edited \u003cem\u003eThe Art of SEO: Mastering Search Engine Optimization: Theory in Practice\u003c\/em\u003e (O'Reilly). \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThomas H?genhaven\u003c\/strong\u003e works as CSO in Chrisper Economy, primarily focusing on SEO and inbound marketing. He is pursuing a PhD degree in Information Science at Copenhagen Business School and is a visiting research fellow at Cornell University. Thomas was the co-author of \u003cem\u003eN?r internettet har magten\u003c\/em\u003e (about inbound marketing, written in Danish), and editor of \u003cem\u003ePolitisk Psykologi\u003c\/em\u003e (political psychology anthology, written in Danish). \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 June 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118551554\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e360\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378578747532,"sku":"9781118551554","price":29.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118551554.jpg?v=1780144431","url":"https:\/\/lateknightbooks.com\/products\/9781118551554","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}