{"product_id":"9781118611258","title":"What Great Brands Do The Seven Brand-Building Principles that Separate the Best from the Rest","description":"\u003ch1\u003eWhat Great Brands Do\u003c\/h1\u003e\u003ch2\u003eThe Seven Brand-Building Principles that Separate the Best from the Rest\u003c\/h2\u003e\u003ch3\u003eDenise Lee Yohn\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eDiscover proven strategies for building powerful, world-class brands\u003c\/b\u003e  \u003cp\u003eIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the seven key principles that the world's best brands consistently implement\u003c\/li\u003e \u003cli\u003ePresents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands\u003c\/li\u003e \u003cli\u003eProvides tools and strategies that organizations can start using right away\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e is an essential blueprint for launching any brand to meteoric heights.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eDenise Lee Yohn\u003c\/b\u003e is an in-demand consultant and speaker with more than twenty-five years of experience helping organizations take their brands to new heights. She developed her innovative brand-building philosophy while working with such companies as Burger King, Frito-Lay, Land Rover, and Sony. An influential writer and speaker, Yohn has contributed to outlets such as the \u003ci\u003eNew York Times, \u003c\/i\u003e the \u003ci\u003eWall Street Journal, \u003c\/i\u003e and the \u003ci\u003eHarvard Business Review, \u003c\/i\u003e and her powerful speeches regularly inspire business leaders around the country.  \u003c\/p\u003e\n\u003cp\u003eTo learn more, please visit \u003cb\u003ewww.deniseleeyohn.com\u003c\/b\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 January 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118611258\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380500983948,"sku":"9781118611258","price":25.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118611258_708255e5-3ebf-4480-b636-f8660acd7348.jpg?v=1780202817","url":"https:\/\/lateknightbooks.com\/products\/9781118611258","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}