{"product_id":"9781118640180","title":"Fundraising the SMART Way, + Website Predictable, Consistent Income Growth for Your Charity","description":"\u003ch3\u003eThe AFP\/Wiley Fund Development Series\u003c\/h3\u003e\u003ch1\u003eFundraising the SMART Way, + Website\u003c\/h1\u003e\u003ch2\u003ePredictable, Consistent Income Growth for Your Charity\u003c\/h2\u003e\u003ch3\u003eEllen Bristol\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ Fundraising \u0026amp; Grants\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eStrategic planning and tactical fundraising can maximize income and minimize costs\u003c\/b\u003e  \u003cp\u003eFundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFundraising the SMART Way\u003c\/i\u003e provides the groundwork for a complete revamp of organizational fundraising systems. Author Ellen Bristol applies twenty years of corporate sales experience and eighteen years in fund development consultation to the problem of inefficient fundraising. Bristol turns her extensive sales expertise toward the perspective of \"selling\" an organization to potential donors, increasing the donor pool, and lowering the cost of fundraising. The book details the questions every nonprofit should be asking to maximize the effectiveness of fundraising efforts, and encourages systematic strategy development by zeroing in on key factors such as:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOrganizational goals, strengths, and weaknesses\u003c\/li\u003e \u003cli\u003eDonor actions and motivations\u003c\/li\u003e \u003cli\u003eWorkload management and results QA\u003c\/li\u003e \u003cli\u003eOpportunity evaluation and organizational action\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe book outlines clear, concrete, actionable steps that can be immediately implemented to escalate income growth. Effective fundraising is sustainable, consistent, and on-target. It must exceed current need and expand to fill future need. \u003ci\u003eFundraising the SMART Way\u003c\/i\u003e represents a true breakthrough in that it lays a foundation for true systemic overhaul, and can be the catalyst for the growth of any nonprofit.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eELLEN BRISTOL\u003c\/b\u003e came into the nonprofit sector after more than twenty years of experience in the corporate world where she specialized in major-account sales of information technology equipment. Since 1995, the year she launched Bristol Strategy Group, she has developed a solid track record as a consultant and author in the fund development arena.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 March 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118640180\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379995472012,"sku":"9781118640180","price":58.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118640180_7d647cae-4fcc-4c60-9a90-4503a68a7bd0.jpg?v=1780100946","url":"https:\/\/lateknightbooks.com\/products\/9781118640180","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}