{"product_id":"9781118661215","title":"Business Storytelling For Dummies","description":"\u003ch1\u003eBusiness Storytelling For Dummies\u003c\/h1\u003e\u003ch3\u003eKaren Dietz | Lori L. Silverman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Small Business\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eReady to hone your storytelling skills and craft a compelling business narrative?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfessionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.\u003c\/p\u003e \u003cp\u003eStorytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.\u003c\/p\u003e \u003cp\u003eConnecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e to\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the elements of storytelling and how to use them effectively\u003c\/li\u003e \u003cli\u003eBecome a better listener to become a better storyteller\u003c\/li\u003e \u003cli\u003eMake your stories come to life with relatable details\u003c\/li\u003e \u003cli\u003eBack up your story with data points\u003c\/li\u003e \u003cli\u003eUse the power of storytelling to effect change\u003c\/li\u003e \u003cli\u003eChoose the perfect format to tell your story\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStartups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eKaren Dietz\u003c\/b\u003e, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLori L. Silverman\u003c\/b\u003e offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 December 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFor Dummies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118661215\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311196631180,"sku":"9781118661215","price":24.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118661215_29f2dc4f-7360-4938-a477-4ed3e0b94554.jpg?v=1780234574","url":"https:\/\/lateknightbooks.com\/products\/9781118661215","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}