{"product_id":"9781118693094","title":"Profitable Direct Mail Appeals Planning, Implementing, and Maximizing Results","description":"\u003ch3\u003eSuccessful Fundraising\u003c\/h3\u003e\u003ch1\u003eProfitable Direct Mail Appeals\u003c\/h1\u003e\u003ch2\u003ePlanning, Implementing, and Maximizing Results\u003c\/h2\u003e\u003ch3\u003eScott C. Stevenson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ Fundraising \u0026amp; Grants\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlanning and scheduling\u003c\/li\u003e \u003cli\u003ePersonal appeals\u003c\/li\u003e \u003cli\u003eBuilding mailing lists\u003c\/li\u003e \u003cli\u003eDonor outreach\u003c\/li\u003e \u003cli\u003eWriting calls to action\u003c\/li\u003e \u003cli\u003eDirect mail testing\u003c\/li\u003e \u003cli\u003eTargeting specific groups\u003c\/li\u003e \u003cli\u003eTestimonials\u003c\/li\u003e \u003cli\u003ePledge forms\u003c\/li\u003e \u003cli\u003eResponse rates\u003c\/li\u003e \u003cli\u003eAnalyzing results\u003c\/li\u003e \u003cli\u003eBounce backs\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003eScott C. Stevenson is the editor of Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results, 2nd Edition, published by Wiley. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 May 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118693094\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e5.01\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378422673548,"sku":"9781118693094","price":62.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118693094_ba86aa48-57ea-4e77-950e-0a235173bf41.jpg?v=1780236545","url":"https:\/\/lateknightbooks.com\/products\/9781118693094","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}