Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.

Important topics covered include:

• Expanding an organization’s donor base
• Researching donor prospects
• First time fundraising efforts
• Annual operational plans
• Fundraising evaluation
• Building a mailing list
• Solicitation calls
• Phonathons
• Board gifts
• Direct mail appeals
• Special events
• Call reports
• Attracting new donors
• Donor communication
• Fundraising presentations
• Planned giving
• Grant seeking

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of Fundraising for Beginners: Essential Procedures for Getting a Fundraising Program Up and Running, published by Wiley.