{"product_id":"9781118733899","title":"Big Data Marketing Engage Your Customers More Effectively and Drive Value","description":"\u003ch1\u003eBig Data Marketing\u003c\/h1\u003e\u003ch2\u003eEngage Your Customers More Effectively and Drive Value\u003c\/h2\u003e\u003ch3\u003eLisa Arthur\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eLeverage big data insights to improve customer experiences and insure business success\u003c\/b\u003e \u003cp\u003eMany of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. \u003ci\u003eBig Data Marketing\u003c\/i\u003e provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, \u003ci\u003eBig Data Marketing\u003c\/i\u003e will help you discover the remedy offered by data-driven marketing.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains how marketers can use data to learn what they need to know\u003c\/li\u003e \u003cli\u003eDetails strategies to drive marketing relevance and Return On Marketing Investment (ROMI)\u003c\/li\u003e \u003cli\u003eProvides a five-step approach in the journey to a more data-driven marketing organization\u003c\/li\u003e \u003cli\u003eAuthor Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBig Data Marketing\u003c\/i\u003e reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eLISA ARTHUR\u003c\/b\u003e is the Chief Marketing Officer for Teradata Applications, an integrated marketing software company. Teradata Applications provides consumer (B2C) and business-to-business (B2B) marketers with software applications and consulting to help navigate change. As the Chief Marketing Officer for Teradata Applications, Lisa serves as an industry thought leader driving Integrated Marketing Management (IMM) applications for Teradata Corporation (NYSE: TDC), the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. In her role, Arthur drives global business, market, and brand strategy and meets with thousands of CMOs and marketing professionals annually through public speaking and events. \u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 October 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118733899\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380384133260,"sku":"9781118733899","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118733899.jpg?v=1780201016","url":"https:\/\/lateknightbooks.com\/products\/9781118733899","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}