{"product_id":"9781118745182","title":"Consumer Psychology and Marketing in the Age of AI","description":"\u003ch3\u003eWiley textbooks in Psychology\u003c\/h3\u003e\u003ch1\u003eConsumer Psychology and Marketing in the Age of AI\u003c\/h1\u003e\u003ch3\u003eNadia Olivero\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePhilosophy \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eA Thorough Resource for Understanding the Applications of Consumer Psychology in Marketing and Innovation \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eConsumer Psychology: An Introduction\u003c\/i\u003e explores the many applications of psychology in consumer research and marketing strategy. It reviews the main theories and recent studies in the areas of cognition, behavior, and affectivity and provides a survey of the various methodologies of the different sub-disciplines, including the latest contributions from neuroscience. \u003cbr\u003e\u003cbr\u003eThe work consider the main topics of consumer psychology from the viewpoint of their contributions to marketing. While it aims to provide a comprehensive overview of the discipline, the work also guides the reader step-by-step through theories and data for a straightforward understanding of their practical applications. Core topics covered within the work include: \u003cbr\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003ePsychological research and applications, including case histories and real-life examples\u003c\/li\u003e \u003cli\u003eThe different fields within consumer psychology and how the different approaches relate to different methodologies and outcomes. \u003c\/li\u003e \u003cli\u003eThe state-of-the-art research and analysis in consumer psychology literature and how it translates into consumer insight \u003c\/li\u003e \u003cli\u003eInterviews and commentaries from marketing and advertising professionals \u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003eConsumer Psychology: An Introduction\u003c\/i\u003e will appeal to marketing and design professionals who need to apply psychology to their business agendas in the attempt to adopt truly consumer-centric approaches. Undergraduate and postgraduate students of applied psychology and related fields will also derive value from the work by learning about both theoretical and practical application of the concepts discussed within. \u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eNadia Olivero\u003c\/b\u003e is a Professor in Consumer Psychology and Marketing Management at the University of Milan Bicocca, a Resarch Associate at the Warwick Policy Lab at University of Warwick, and founder of KNOWHY Research Innovation, a research boutique specialized in consumer-centered innovation. She holds a Master Degree in Marketing and a PhD in Consumer Psychology from UCL, UK and has 20+ years of experience in the consumer marketing field. \u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e16 February 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118745182\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":62349856735372,"sku":"9781118745182","price":42.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118745182.jpg?v=1791402563","url":"https:\/\/lateknightbooks.com\/products\/9781118745182","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}