{"product_id":"9781118756317","title":"Branding for the Public Sector Creating, Building and Managing Brands People Will Value","description":"\u003ch1\u003eBranding for the Public Sector\u003c\/h1\u003e\u003ch2\u003eCreating, Building and Managing Brands People Will Value\u003c\/h2\u003e\u003ch3\u003ePaul Temporal\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Government \u0026amp; Business\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eHow to apply for-profit marketing strategies to non-profit organizations\u003c\/b\u003e \u003cp\u003eBranding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents strategies and actions for building a powerful, memorable public sector brand\u003c\/li\u003e \u003cli\u003eExplains why the public sector will be the next huge growth sector in branding\u003c\/li\u003e \u003cli\u003eExplores the competencies needed to successfully manage a public sector brand\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eDR PAUL TEMPORAL\u003c\/b\u003e is a leading global expert on brand strategy and management. He has over 25 years of experience in brand consulting and training and is a much sought-after speaker. He has consulted for many governments and top corporations across the world, and is well known for his practical and results-oriented approach. He is an Associate Fellow at both Saïd Business School and Green Templeton College in the University of Oxford, and a Visiting Professor in Marketing at Shanghai Jiao Tong University, China.\u003cbr\u003eHe has been a regular contributor at major international conferences and round-table events, such as those organized by The Economist Group, Business Week and World Islamic Economic Forum. Paul has also published widely in many journals and media and has featured in mainstream global media such as \u003ci\u003eThe New York Times, The Wall Street Journal,\u003c\/i\u003e the \u003ci\u003eSunday Times of India,\u003c\/i\u003e and CNBC. He has written numerous bestselling books, including \u003ci\u003eBranding in Asia, Romancing the Customer, Asia's Star Brands, Advanced Brand Management (second edition), and Islamic Branding and Marketing\u003c\/i\u003e. His main interests lie in the fields of national and corporate branding.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 January 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118756317\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.36\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378692321420,"sku":"9781118756317","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118756317_b9d8b834-b034-47cf-a795-80d001290f25.jpg?v=1780280290","url":"https:\/\/lateknightbooks.com\/products\/9781118756317","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}