{"product_id":"9781118893814","title":"Winning Global Markets How Businesses Invest and Prosper in the World's High-Growth Cities","description":"\u003ch1\u003eWinning Global Markets\u003c\/h1\u003e\u003ch2\u003eHow Businesses Invest and Prosper in the World's High-Growth Cities\u003c\/h2\u003e\u003ch3\u003ePhilip Kotler | Milton Kotler\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eA new marketing paradigm focuses on the concentrated economic power of 600 global cities.\u003c\/b\u003e \u003cp\u003e\u003ci\u003eCity-Centered Marketing: Why Local is the Future of Global Business \u003c\/i\u003eis a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms.\u003c\/p\u003e \u003cp\u003eBy 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eResource allocation in developed versus developing city markets\u003c\/li\u003e \u003cli\u003eShifting the focus to city regions instead of central governments\u003c\/li\u003e \u003cli\u003eThe rise of new multinational corporations from developing economies\u003c\/li\u003e \u003cli\u003eDeclining consumer and business growth in developed cities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and \u003ci\u003eCity-Centered Marketing: Why Local is the Future of Global Business \u003c\/i\u003eprovides the vital information and guidelines that companies need to plan accordingly.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on markets and marketing. He is the author or coauthor of \u003ci\u003eMarket Your Way to Growth, Good Works!, Marketing 3.0\u003c\/i\u003e, and other best-selling titles from Wiley. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eMILTON KOTLER\u003c\/b\u003e is Chairman of Kotler Marketing Group (KMG) USA, headquartered in Washington, D.C. and Kotler Marketing Group China, headquartered in Beijing, with offices in Shenzhen, Shanghai and Wuhan. KMG China is recognized as the #1 marketing strategy consultancy in China. He is author of \u003ci\u003eA Clear-Sighted View of Chinese Business Strategy\u003c\/i\u003e (2004, Remnin University Press) and coauthor with Philip Kotler of \u003ci\u003eMarket Your Way to Growth: 8 Ways to Win\u003c\/i\u003e (2013, Wiley); and a frequent contributor to the \u003ci\u003eChina Business Press\u003c\/i\u003e. He is a leading marketing strategist and urban and community development expert, noted for his classic 1969 book \u003ci\u003eNeighborhood Government\u003c\/i\u003e (Lexington, 2004). \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 August 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118893814\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377643581580,"sku":"9781118893814","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118893814.jpg?v=1780146570","url":"https:\/\/lateknightbooks.com\/products\/9781118893814","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}