{"product_id":"9781118901762","title":"The International Encyclopedia of Communication Research Methods, 3 Volume Set","description":"\u003ch3\u003eICAZ - Wiley Blackwell-ICA International Encyclopedias of Communication\u003c\/h3\u003e\u003ch1\u003eThe International Encyclopedia of Communication Research Methods, 3 Volume Set\u003c\/h1\u003e\u003ch3\u003eJörg Matthes | Christine S. Davis | Robert F. Potter\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eReference \/ Research\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eInternational Encyclopedia of Communication Research Methods\u003c\/i\u003e covers all communication research methods, from data collection to data analysis, from qualitative to quantitative, and from classical to modern approaches (such as psychophysiological measures, implicit association tests, and the analysis of big data). It introduces new and advanced methods and measurement tools that have been developed in other fields but which may be useful to communication scholars. This work features content from authors all over the world.\u003c\/p\u003e \u003cp\u003eAlthough there is some overlap to methods used in other social sciences (i.e., sociology, anthropology, linguistics, business, and philosophy), there are specific research settings and challenges that communication scholars have to deal with in their day-to-day work. To reflect this, the encyclopedia deals specifically with methods of communication research. It presents all of its information in three comprehensive parts: Foundations of Empirical Research, Methods of Data Collection, and Methods of Data Analysis.\u003c\/p\u003e \u003cp\u003eThe first of its kind in ambition and scope,\u003ci\u003e The International Encyclopedia of Communication Research Methods\u003c\/i\u003e offers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eKey research topics in the field from a strong global editorial team\u003c\/li\u003e \u003cli\u003eMulti-disciplinary crossover to other social sciences\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eBoth\u003c\/i\u003e qualitative and quantitative methods—\u003ci\u003eand\u003c\/i\u003e classical as well as modern approaches\u003c\/li\u003e \u003cli\u003eBasic, fundamental, and advanced methods used at the forefront of cutting-edge research\u003c\/li\u003e \u003cli\u003ePart of \u003ci\u003eThe Wiley Blackwell-ICA International Encyclopedias of Communication\u003c\/i\u003e series, published in conjunction with the \u003cb\u003eInternational Communication Association\u003c\/b\u003e. Online version available at \u003ca href=\"http:\/\/www.wileyicaencyclopedia.com\/\"\u003eWiley Online Library\u003c\/a\u003e.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStudents and scholars need sound and comprehensive resources that map the field, explain key terms, and point to current debates and challenges. This encyclopedia meets those needs, and will serve as an important text for communication students as well as scholars independent of their topical focus and methodological expertise.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eJörg Matthes\u003c\/b\u003e is Full Professor for Advertising Research and Director of the Department of Communication, University of Vienna, Austria. His research, published in more than 80 journal articles, focuses on advertising effects, the process of public opinion formation, and empirical methods. He is Editor-in-Chief of the journal \u003ci\u003eCommunication Methods \u0026amp; Measures\u003c\/i\u003e and current Chair of the Communication Theory and Methodology division of the Association for Education in Journalism and Mass Communication (AEJMC). He also chaired the Methods divisions of the German and Swiss Communication Associations. In 2014, he received the Young Scholar Award by the International Communication Association, and two years later, the AEJMC's Hillier Krieghbaum Under 40 Award.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 November 2017\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118901762\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e2048\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e140.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311054876812,"sku":"9781118901762","price":645.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118901762.jpg?v=1780207121","url":"https:\/\/lateknightbooks.com\/products\/9781118901762","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}