{"product_id":"9781118927090","title":"Categorical Statistics for Communication Research","description":"\u003ch1\u003eCategorical Statistics for Communication Research\u003c\/h1\u003e\u003ch3\u003eBryan E. Denham\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Research\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eCategorical Statistics for Communication\u003c\/i\u003e\u003ci\u003eResearch\u003c\/i\u003e presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides techniques for analyzing categorical data from a communication studies perspective\u003c\/li\u003e \u003cli\u003eProvides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels\u003c\/li\u003e \u003cli\u003eIllustrated with examples from different types of communication research such as health, political and sports communication and entertainment\u003c\/li\u003e \u003cli\u003eIncludes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eBryan E. Denham\u003c\/b\u003e is Professor of Communication at Clemson University. An expert on logistic regression and log-linear modeling, he has published articles on teaching empirical research methods and applying categorical statistics to social data in outlets such as the \u003ci\u003eJournal of Communication\u003c\/i\u003e, \u003ci\u003eJournalism \u0026amp; Mass Communication Quarterly\u003c\/i\u003e, \u003ci\u003eJournalism \u0026amp; Mass Communication Educator\u003c\/i\u003e, and the \u003ci\u003eJournal of Risk Research\u003c\/i\u003e.  He has taught empirical methods at both the graduate and undergraduate levels and has frequently served as a resource for both faculty and students in the use of categorical statistics from areas such as health, political, and science communication.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 October 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118927090\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e296\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377959137420,"sku":"9781118927090","price":41.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118927090_2e2ea490-e0cc-46c8-9152-900b902b6c36.jpg?v=1780167963","url":"https:\/\/lateknightbooks.com\/products\/9781118927090","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}