{"product_id":"9781118977842","title":"The Dream Cafe Lessons in the Art of Radical Innovation","description":"\u003ch1\u003eThe Dream Cafe\u003c\/h1\u003e\u003ch2\u003eLessons in the Art of Radical Innovation\u003c\/h2\u003e\u003ch3\u003eDuncan Bruce | Geoff Crook\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eGet out of the office and dream!\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that.  So get out, disrupt and reimagine the status quo, get into a café and dream.\u003c\/p\u003e \u003cp\u003eRecreating the convivial, collaborative, creative world of the avant-garde the guys at The Dream Café have developed a fresh, new approach which is being used by major brands and businesses to great success. They create actual Dream Café locations – settings which encourage freedom of thought and collaboration. Explaining how space and process can be harnessed to produce the kind of unanticipated multicultural and interdisciplinary encounters that lead to unpredictable outcomes.\u003c\/p\u003e \u003cp\u003eNow, for the first time, the innovation consultants at The Dream Café have made their model and methods available to us all in this exciting new book.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFocuses on the urgent need to enable major brand businesses to formulate, refine, and deliver the big brand idea that will disrupt and redefine the market\u003c\/li\u003e \u003cli\u003eShows how to innovate and stand out by embracing risk and innovation\u003c\/li\u003e \u003cli\u003eEqual parts inspiration and practical implementation\u003c\/li\u003e \u003cli\u003eThe concept covered is currently being used extensively by major global brands and companies\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eDuncan D. Bruce\u003c\/b\u003e is a consultant and author of Brand Enigma who has established a truly alternative  approach to brand building, informed by over 25 years of creative and strategic experience in empowering the communication, creative and cultural needs of blue chip business and brands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDr Geoff Crook\u003c\/b\u003e is an artist and research innovator who is committed to changing hearts and minds in ways that allow transformational change in the marketplace. He has a PhD in multi-sensory aesthetics and created and ran the Masters in Applied Imagination at Central St Martin’s School of Art. Geoff ’s decision to co-create The Dream Cafe as a location for brand innovation was informed by his realization that there was a real opportunity to construct synergy between disruptive creativity and market need.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 April 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118977842\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380590964876,"sku":"9781118977842","price":26.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118977842.jpg?v=1780162885","url":"https:\/\/lateknightbooks.com\/products\/9781118977842","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}