{"product_id":"9781119114512","title":"Marketing Implant Dentistry Attract and Influence Patients to Accept Your Dental Implant Treatment Plan","description":"\u003ch1\u003eMarketing Implant Dentistry\u003c\/h1\u003e\u003ch2\u003eAttract and Influence Patients to Accept Your Dental Implant Treatment Plan\u003c\/h2\u003e\u003ch3\u003eMarcus Hines\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMedical \/ Dentistry \/ Dental Implants\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eA large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practices effectively  As a consequence, these dental professionals miss several opportunities to help patients and grow their business. Even those who recognize the need for marketing often don’t have the experience or training to do so effectively. \u003ci\u003eMarketing Implant Dentistry\u003c\/i\u003e meets this need by giving dentists the tools to better market and promote their practices and to gain case acceptance.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eMarketing Implant Dentistry \u003c\/i\u003epresents proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including verbal and visual aids. This book details multiple examples of patient friendly and professional letters for use in targeting both new implant patients and professional referral sources. Readers will learn the benefits of adopting non-traditional approaches such as hosting patient education seminars, as well as cultivating professional relationships with the medical community (physicians) for the purposes of generating untapped referral relationships. Best practices in internet and social media marketing, specific to implant dentistry, are also demonstrated so practices can make the most out of these low-cost opportunities.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eMarcus Hines \u003c\/b\u003eis the Director of Full Arch Solutions for BioHorizons Implant Systems, Inc. where he promotes full arch continuing education courses and provides practice marketing coaching to clients throughout North America, designed to target, attract and close full-arch dental implant supported cases.  For more than a decade Marcus’ sales and marketing services has been concentrated around implant dentistry and has earned him such accolades as \u003ci\u003eRookie of the Year\u003c\/i\u003e and \u003ci\u003eHighest Total Implant Sales of the Year\u003c\/i\u003e awards.  Marcus is an author, blogger and social media marketing enthusiast.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 October 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119114512\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e192\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.44\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44383721422988,"sku":"9781119114512","price":50.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119114512_f426d426-8572-43ba-b940-ea8a8e956457.jpg?v=1780201035","url":"https:\/\/lateknightbooks.com\/products\/9781119114512","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}