Leadership the Hard Way presents a method of living and working that can truly facilitate the learning of leadership. Their method shows how to go against the current, fight conventional wisdom, and embrace the unexpected. It is about trusting oneself and valuing intuition, principles, and imagination as much as hard skills and analysis. Frohman combines his counterintuitive ideas with experiences from his own background?from escaping the Nazis as a child to becoming a leading innovator in the semiconductor industry?to show how readers can build their own leadership abilities. A leader?s values and personality, he ultimately reveals, are the only sure source of stability in a world of continuous change.

Dov Frohman, a pioneer of the global corporation, is the founder and former general manager of Intel Israel and widely respected as a leader and innovator in the worldwide semiconductor industry.

Robert Howard is a former senior editor of the Harvard Business Review. A veteran writer on work, technology, and management, he is the author of Brave New Workplace and the editor of The Learning Imperative: Managing People for Continuous Innovation.