{"product_id":"9781119119807","title":"Leading with Noble Purpose How to Create a Tribe of True Believers","description":"\u003ch1\u003eLeading with Noble Purpose\u003c\/h1\u003e\u003ch2\u003eHow to Create a Tribe of True Believers\u003c\/h2\u003e\u003ch3\u003eLisa Earle McLeod\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eProfit doesn't drive purpose. Purpose drives profit.\u003c\/b\u003e \u003cp\u003eWe made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. \u003c\/p\u003e\n\u003cp\u003eHuman beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning. \u003c\/p\u003e\n\u003cp\u003eBuilding upon her bestseller \u003ci\u003eSelling with Noble Purpose\u003c\/i\u003e, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great. \u003c\/p\u003e\n\u003cp\u003eThe narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eWin the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose\u003c\/li\u003e \u003cli\u003eReframe your approach to metrics so that they accelerate performance\u003c\/li\u003e \u003cli\u003eCreate a tribe of True Believers who drive revenue and do honorable work\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePeople want to make money \u003ci\u003eand\u003c\/i\u003e make a difference. \u003ci\u003eLeading with Noble Purpose\u003c\/i\u003e shows leaders how to do both.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e When it comes to the workplace, \u003cb\u003eLisa Earle McLeod\u003c\/b\u003e is passionate about two things: competitive differentiation and emotional engagement. She is a globally recognized strategy consultant, executive adviser, and keynote speaker whose clients include Google, Hootsuite, Novartis, and Roche. McLeod’s bestseller, \u003ci\u003eSelling with Noble Purpose\u003c\/i\u003e, was a game-changer in the world of sales. Now, in \u003ci\u003eLeading with Noble Purpose\u003c\/i\u003e she shows leaders how to find and scale purpose across an entire organization.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 February 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119119807\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384246890636,"sku":"9781119119807","price":24.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119119807_86da0e92-e0dd-4b83-afe4-57fb46b77dd4.jpg?v=1780199261","url":"https:\/\/lateknightbooks.com\/products\/9781119119807","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}