{"product_id":"9781119129752","title":"Unstructured Data Analytics How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention","description":"\u003ch1\u003eUnstructured Data Analytics\u003c\/h1\u003e\u003ch2\u003eHow to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention\u003c\/h2\u003e\u003ch3\u003eJean Paul Isson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ Data Science \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eTurn unstructured data into valuable business insight\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnstructured Data Analytics\u003c\/i\u003e provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices.\u003c\/p\u003e \u003cp\u003eRoughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work.\u003c\/p\u003e \u003cp\u003eSupported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence.\u003c\/p\u003e \u003cp\u003eYou will learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to increase Customer Acquisition and Customer Retention with UDA\u003c\/li\u003e \u003cli\u003eThe Power of UDA for Fraud Detection and Prevention\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Human Capital Management \u0026amp; Human Resource\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Health Care and Medical Research\u003c\/li\u003e \u003cli\u003eThe Power of UDA in National Security\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Legal Services\u003c\/li\u003e \u003cli\u003eThe Power of UDA for product development\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Sports\u003c\/li\u003e \u003cli\u003eThe future of UDA\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. \u003ci\u003eUnstructured Data Analytics\u003c\/i\u003e lays this space open for examination, and provides a solid framework for beginning meaningful analysis.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eJEAN PAUL ISSON\u003c\/b\u003e is a recognized worldwide expert and evangelist in Big Data Analytics and Advanced Business Analytics, with over 22 years of experience. He is the author of \u003ci\u003eWin with Advanced Business Analytics\u003c\/i\u003e and \u003ci\u003ePeople Analytics in the Era of Big Data\u003c\/i\u003e. \u003c\/p\u003e\n\u003cp\u003eAs Global Vice President of Predictive Analytics \u0026amp; BI at Monster Worldwide Inc. he has built his team from the ground up and successfully conceived and implemented global customer scoring, predictive models and segmentation, machine learning and deep learning solutions, web mining applications, and people analytics solutions for Monster across North America, Europe, and Asia\/Pacific. He is also the Founder of the People Analytics Institute. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 March 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119129752\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e432\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e22.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380494921868,"sku":"9781119129752","price":44.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119129752_d5ae598c-0ade-4039-b7aa-bb2b3115db18.jpg?v=1780102029","url":"https:\/\/lateknightbooks.com\/products\/9781119129752","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}