{"product_id":"9781119144014","title":"Google Analytics Breakthrough From Zero to Business Impact","description":"\u003ch1\u003eGoogle Analytics Breakthrough\u003c\/h1\u003e\u003ch2\u003eFrom Zero to Business Impact\u003c\/h2\u003e\u003ch3\u003eFeras Alhlou | Shiraz Asif | Eric Fettman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA complete, start-to-finish guide to Google Analytics instrumentation and reporting\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGoogle Analytics Breakthrough\u003c\/i\u003e is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGoogle Analytics Breakthrough\u003c\/i\u003e offers practical instruction and expert perspectives on the full range of implementation and reporting skills:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to campaign-tag inbound links to uncover the email, social, PPC, and banner\/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel\u003c\/li\u003e \u003cli\u003eAdd event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates\u003c\/li\u003e \u003cli\u003eMaster Google Tag Manager for greater flexibility and process control in implementation\u003c\/li\u003e \u003cli\u003eSet up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off\u003c\/li\u003e \u003cli\u003eCreate audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities\u003c\/li\u003e \u003cli\u003ePopulate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language\u003c\/li\u003e \u003cli\u003eGain a more complete view of customer behavior with mobile app and cross-device tracking\u003c\/li\u003e \u003cli\u003eIncorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A\/B testing\u003c\/li\u003e \u003cli\u003eImprove data storytelling and foster analytics adoption in the enterprise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMillions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in \u003ci\u003eGoogle Analytics Breakthrough\u003c\/i\u003e, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage.\u003c\/p\u003e \u003cp\u003eCritical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eFERAS ALHLOU\u003c\/b\u003e is co-founder and Principal Consultant at E-Nor (founded in 2003). He's built an industry-thought-leader organization providing marketing intelligence solutions to some of the world's most recognized brands.  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSHIRAZ ASIF\u003c\/b\u003e is co-founder and Vice President of Analytics at E-Nor. He has extensive background in solutions architecture for Web and mobile analytics, report automation, and data analysis.  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eERIC FETTMAN\u003c\/b\u003e is a founder of E-Nor Analytics University and an analytics trainer at E-Nor. He seeks to empower his students in digital analytics and optimization as well as all professional endeavors.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 September 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119144014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e624\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e48.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380610396300,"sku":"9781119144014","price":44.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119144014_74d8ac41-14fb-451c-a089-9ecd841b0b63.jpg?v=1784315313","url":"https:\/\/lateknightbooks.com\/products\/9781119144014","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}