{"product_id":"9781119224853","title":"Account-Based Marketing For Dummies","description":"\u003ch1\u003eAccount-Based Marketing For Dummies\u003c\/h1\u003e\u003ch3\u003eSangram Vajre\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ Digital Marketing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eGrow your account list with an effective account-based marketing strategy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuyers have changed the B2B marketing game. \u003ci\u003eAccount-Based Marketing For Dummies\u003c\/i\u003e is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on \u003ci\u003etheir\u003c\/i\u003e terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.\u003c\/p\u003e \u003cp\u003eThis practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAlign your sales and marketing teams for greater success in your ABM efforts\u003c\/li\u003e \u003cli\u003eAnalyze data to identify key accounts\u003c\/li\u003e \u003cli\u003eTarget your messages for real-time interaction\u003c\/li\u003e \u003cli\u003eIntegrate your campaign with marketing automation software\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, \u003ci\u003eAccount-Based Marketing For Dummies\u003c\/i\u003e has you covered!\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eAccount-Based Marketing For Dummies\u003c\/i\u003e clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it.  Any business marketing professional will benefit from a look at this book.\"\u003cbr\u003e\u003cb\u003e—David Raab\u003c\/b\u003e, Founder at Raab Associates\u003c\/p\u003e \u003cp\u003e\"If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.\"\u003cbr\u003e\u003cb\u003e—Megan Heuer, Vice President and Group Director, SiriusDecisions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.\"\u003cbr\u003e\u003cb\u003e—Joe Chernov, VP of Marketing at InsightSquared\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.\"\u003cbr\u003e\u003cb\u003e—Scott Brinker, Author of \u003ci\u003eHacking Marketing\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.\"\u003cbr\u003e\u003cb\u003e—Sean Zinsmeister, Senior Director of Product Marketing, Infer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers.  Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.\"\u003cbr\u003e\u003cb\u003e—Scott Vaughan, CMO, Integrate\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eSangram Vajre\u003c\/b\u003e has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Salesforce Pardot. He has spoken on the topic of marketing technology around the world and is the mastermind behind #FlipMyFunnel. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 April 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFor Dummies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119224853\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314779222156,"sku":"9781119224853","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119224853_8cb231b6-9f12-46d5-a352-5c802bab3229.jpg?v=1780146013","url":"https:\/\/lateknightbooks.com\/products\/9781119224853","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}