{"product_id":"9781119286554","title":"Profit Driven Business Analytics A Practitioner's Guide to Transforming Big Data into Added Value","description":"\u003ch3\u003eWiley and SAS Business Series\u003c\/h3\u003e\u003ch1\u003eProfit Driven Business Analytics\u003c\/h1\u003e\u003ch2\u003eA Practitioner's Guide to Transforming Big Data into Added Value\u003c\/h2\u003e\u003ch3\u003eWouter Verbeke | Bart Baesens | Cristian Bravo\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eMaximize profit and optimize decisions with advanced business analytics\u003c\/b\u003e \u003cp\u003e\u003ci\u003eProfit-Driven Business Analytics\u003c\/i\u003e provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. \u003c\/p\u003e\n\u003cp\u003eDespite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eReinforce basic analytics to maximize profits\u003c\/li\u003e \u003cli\u003eAdopt the tools and techniques of successful integration\u003c\/li\u003e \u003cli\u003eImplement more advanced analytics with a value-centric approach\u003c\/li\u003e \u003cli\u003eFine-tune analytical information to optimize business decisions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBoth data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. \u003ci\u003eProfit-Driven Business Analytics\u003c\/i\u003e provides a practical guidebook and reference for adopting \u003ci\u003ereal\u003c\/i\u003e business analytics techniques.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eWOUTER VERBEKE\u003c\/b\u003e is assistant professor of Business Informatics and Data Analytics at Vrije Universiteit Brussel (Belgium). He is the coauthor of \u003ci\u003eFraud Analytics using Descriptive, Predictive, and Social Network Techniques.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBART BAESENS\u003c\/b\u003e is a professor at KU Leuven (Belgium) and a lecturer at the University of Southampton (United Kingdom). He is the author of \u003ci\u003eCredit Risk Management\u003c\/i\u003e and \u003ci\u003eAnalytics in a Big Data World,\u003c\/i\u003e as well as coauthor of \u003ci\u003eFraud Analytics using Descriptive, Predictive, and Social Network Techniques.\u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCRISTIÁN BRAVO\u003c\/b\u003e is a lecturer vin business analytics in the department of Decision Analytics and Risk at the University of Southampton. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e09 October 2017\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119286554\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e416\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380518154380,"sku":"9781119286554","price":44.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119286554_8dac941e-7504-410f-8dba-e543726d50ed.jpg?v=1780103028","url":"https:\/\/lateknightbooks.com\/products\/9781119286554","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}