{"product_id":"9781119341208","title":"Marketing 4.0 Moving from Traditional to Digital","description":"\u003ch1\u003eMarketing 4.0\u003c\/h1\u003e\u003ch2\u003eMoving from Traditional to Digital\u003c\/h2\u003e\u003ch3\u003ePhilip Kotler | Hermawan Kartajaya | Iwan Setiawan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eMarketing has changed forever—this is what comes next\u003c\/b\u003e \u003cp\u003e\u003ci\u003eMarketing 4.0: Moving from Traditional to Digital\u003c\/i\u003e is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMarketing 4.0\u003c\/i\u003e takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eDiscover the \u003ci\u003enew\u003c\/i\u003e rules of marketing\u003c\/li\u003e \u003cli\u003eStand out and create WOW moments\u003c\/li\u003e \u003cli\u003eBuild a loyal and vocal customer base\u003c\/li\u003e \u003cli\u003eLearn who will shape the future of customer choice\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery few years brings a \"new\" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. \u003ci\u003eMarketing 4.0\u003c\/i\u003e provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. \u003ci\u003eMarketing 4.0\u003c\/i\u003e gives you the edge you need to reach them more effectively than ever before.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular \u003ci\u003eMarketing Management\u003c\/i\u003e, now in its fifteenth edition. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHERMAWAN KARTAJAYA\u003c\/b\u003e is the founder of MarkPlus, Inc., the largest marketing consulting firm in Indonesia. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIWAN SETIAWAN\u003c\/b\u003e is COO of MarkPlus, Inc.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 December 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119341208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379915321484,"sku":"9781119341208","price":24.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119341208.jpg?v=1780161500","url":"https:\/\/lateknightbooks.com\/products\/9781119341208","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}