{"product_id":"9781119373117","title":"Public Relations Theory Application and Understanding","description":"\u003ch1\u003ePublic Relations Theory\u003c\/h1\u003e\u003ch2\u003eApplication and Understanding\u003c\/h2\u003e\u003ch3\u003eBrigitta R. Brunner\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Advertising \u0026amp; Promotion\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe comprehensive guide to applied PR theory in the 21st century\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePublic Relations Theory \u003c\/i\u003eexplores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions.\u003c\/p\u003e \u003cp\u003eUnique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDemonstrates how public relations theory is applied in real-world practice\u003c\/li\u003e \u003cli\u003eIllustrates how successfully applied public relations theories lead to positive outcomes\u003c\/li\u003e \u003cli\u003eDiscusses the relevance of public relations with accessible and engaging language\u003c\/li\u003e \u003cli\u003eOffers multiple perspectives from leading international public relations scholars\u003c\/li\u003e \u003cli\u003eIncludes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePublic Relations Theory: Application and Understanding \u003c\/i\u003eis suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eBrigitta R. Brunner, PHD,\u003c\/b\u003e is Professor, School of Communication \u0026amp; Journalism, Auburn University. She is editor of the \u003ci\u003eJournal of Public Interest Communications\u003c\/i\u003e and author of\u003ci\u003e Creating Citizens: Liberal Arts and Community \u0026amp; Civic Engagement in the Land-grant Tradition\u003c\/i\u003e and \u003ci\u003eThe Moral Compass of Public Relations\u003c\/i\u003e. Dr. Brunner has published numerous journal articles in areas including civic engagement, civil professionalism, diversity, and education.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 May 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119373117\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44312337809548,"sku":"9781119373117","price":107.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119373117.jpg?v=1780157767","url":"https:\/\/lateknightbooks.com\/products\/9781119373117","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}