{"product_id":"9781119440703","title":"The Persuasion Code How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime","description":"\u003ch1\u003eThe Persuasion Code\u003c\/h1\u003e\u003ch2\u003eHow Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime\u003c\/h2\u003e\u003ch3\u003eChristophe Morin | Patrick Renvoise\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe Persuasion Code\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCapture, convince, and close—scientifically\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eMost of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™.  Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology:\u003ci\u003e The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime\u003c\/i\u003e will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.\u003c\/p\u003e \u003cp\u003eThis book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWritten by the founders of SalesBrain who pioneered the field of neuromarketing\u003c\/li\u003e \u003cli\u003eSalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO\u003c\/li\u003e \u003cli\u003eIncludes guidance for creating your own neuromarketing plan\u003c\/li\u003e \u003cli\u003eAdvance your business or career by creating persuasive messages based on the working principle of the brain.\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eCHRISTOPHE MORIN, P\u003csmall\u003eH\u003c\/small\u003eD\u003c\/b\u003e, is an expert on the effect of advertising on the brain. He is an adjunct faculty member of Fielding Graduate University, where he teaches courses in Media Neuroscience. He is the recipient of multiple speaking and research awards. He co-founded SalesBrain in 2002. \t \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePATRICK RENVOISE\u003c\/b\u003e, an expert in complex sales, teaches new messaging strategies based on brain science. By using the latest discoveries in cognitive biases, he has helped hundreds of companies and thousands of professionals close complex deals worth billions of dollars. Patrick co-founded SalesBrain and has received numerous marketing and speaking awards.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 September 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119440703\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314756481164,"sku":"9781119440703","price":24.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119440703_a2baba2a-2495-4413-af21-007903eb4510.jpg?v=1780145115","url":"https:\/\/lateknightbooks.com\/products\/9781119440703","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}