{"product_id":"9781119453703","title":"Behavioral Finance for Private Banking From the Art of Advice to the Science of Advice","description":"\u003ch3\u003eWiley Finance\u003c\/h3\u003e\u003ch1\u003eBehavioral Finance for Private Banking\u003c\/h1\u003e\u003ch2\u003eFrom the Art of Advice to the Science of Advice\u003c\/h2\u003e\u003ch3\u003eKremena K. Bachmann | Enrico G. De Giorgi | Thorsten Hens\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Banks \u0026amp; Banking\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eAn essential framework for wealth management using behavioral finance\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBehavioral Finance for Private Banking\u003c\/i\u003e provides a complete framework for wealth management tailored to the unique needs of each client. Merging behavioral finance with private banking, this framework helps you gain a greater understanding of your client’s wants, needs, and perspectives to streamline the decision making process. Beginning with the theoretical foundations of investment decision making and behavioral biases, the discussion delves into cultural differences in global business and asset allocation over the life cycle of the investment to help you construct a wealth management strategy catered to each individual’s needs. This new second edition has been updated to include coverage of fintech and neurofinance, an extension of behavioral finance that is beginning to gain traction in the private banking space.\u003c\/p\u003e \u003cp\u003eWorking closely with clients entails deep interpersonal give and take. To be successful, private banking professionals must be as well-versed in behavioral psychology as they are in finance; this intersection is the heart of behavioral finance, and this book provides essential knowledge that can help you better serve your clients’ needs.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the internal dialogue at work when investment decisions are made\u003c\/li\u003e \u003cli\u003eOvercome the most common behavioral biases—and watch for your own\u003c\/li\u003e \u003cli\u003eLearn how fintech and neurofinance impact all aspects of private banking\u003c\/li\u003e \u003cli\u003eSet up a structured wealth management process that places the client’s needs front and center\u003c\/li\u003e \u003c\/ul\u003e Private banking clients demand more than just financial expertise. They want an advisor who truly understands their needs, and can develop and execute the kind of strategy that will help them achieve their goals. \u003ci\u003eBehavioral Finance for Private Banking\u003c\/i\u003e provides a complete framework alongside insightful discussion to help you become the solution your clients seek.\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eKREMENA BACHMANN\u003c\/b\u003e is senior research associate at the University of Zurich, senior lecturer at the Zurich University of Applied Sciences (ZHAW) and academic advisor at Moor \u0026amp; Bachmann AG, a Swiss multi-family office. As a behavioral finance researcher publishing in peer-reviewed journals she is also actively engaged in the development of practical solutions that help to improve financial decision making. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eENRICO DE GIORGI\u003c\/b\u003e is professor of mathematics and director of the institute of mathematics and statistics at University of St. Gallen. He is also associate editor of \u003ci\u003eMathematics and Financial Economics\u003c\/i\u003e and\u003ci\u003e Decisions in Economics and Finance\u003c\/i\u003e and founding partner of BhFS Behavioral Finance Solutions. His research has been published in the top peer-reviewed journals in Finance and Management. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTHORSTEN HENS\u003c\/b\u003e is a professor of financial economics and a member of the directorate of the department of banking and finance at the University of Zurich. He is a founding partner of BhFS Behavioral Finance Solutions, Swiss Fintech Innovations and the University of Zurich Research Priority Program on financial regulation, Finreg. He is a coauthor of 60 peer-reviewed scientific publications and seven books.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 June 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119453703\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379054407820,"sku":"9781119453703","price":84.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119453703_3d1d8412-11f0-4b81-a166-db8201929e1d.jpg?v=1781091436","url":"https:\/\/lateknightbooks.com\/products\/9781119453703","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}