{"product_id":"9781119575085","title":"The Customer Catalyst How to Drive Sustainable Business Growth in the Customer Economy","description":"\u003ch1\u003eThe Customer Catalyst\u003c\/h1\u003e\u003ch2\u003eHow to Drive Sustainable Business Growth in the Customer Economy\u003c\/h2\u003e\u003ch3\u003eChris Adlard | Daniel Bausor | Dan Steinman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eHow organisations can drive growth in the Customer Economy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. \u003ci\u003eThe Customer Catalyst \u003c\/i\u003eshows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth.\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eFuture business models are no longer about functions – they are beginning to revolve around customers. Customer-led companies will, over time, unpack their static functional activities and transform their structure. Customer advocates already wield massive influence in a customer’s buying process, and this is only set to increase. This is already changing the role and nature of business functions and Sales is no longer seen as the only source of growth. The Customer Economy is placing greater demands on businesses and offers greater rewards to the businesses that meet and exceed customer expectations. This invaluable book will enable readers to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLead their organisations to more profitable and sustainable growth\u003c\/li\u003e \u003cli\u003eTransform their organisations to become truly customer-centric with the C-change growth engine\u003c\/li\u003e \u003cli\u003eExplore in-depth stories from leaders of companies such as Zoom, Signify, Starling Bank, Ritz Carlton, Microsoft and Finastra with frank advice and practical steps to achieve success\u003c\/li\u003e \u003cli\u003eHelp their companies adapt to, and profit from, the new realities of the Customer Economy\u003c\/li\u003e \u003cli\u003eGain important insights from business leaders on best practice in key customer-centric growth areas\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Customer Catalyst \u003c\/i\u003eshows businesses how to survive the transition to the Customer Economy, transform to align around today’s dynamic customer needs, and ultimately, drive sustainable business growth.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eCHRIS ADLARD\u003c\/b\u003e is a multi-award-winning customer champion. He previously worked at Finastra, the world’s leading financial technology provider, as global head of customer and strategic partner engagement. During his 20+ year career, Chris also has led strategic customer programmes for other technology brands such as IBM, CA and Synopsys. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDANIEL BAUSOR\u003c\/b\u003e has over 25 years’ experience as a strategic B2B and B2C customer champion, both in-house and as a consultant. In 2008, he founded a customer transformation consultancy and has advised global organisations on how to take a radical, creative approach towards customer-led growth. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 December 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119575085\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380386459788,"sku":"9781119575085","price":24.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119575085_48010a47-2561-472f-921b-8bda7a26fbba.jpg?v=1780193483","url":"https:\/\/lateknightbooks.com\/products\/9781119575085","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}