{"product_id":"9781119600497","title":"Follow the Feeling Brand Building in a Noisy World","description":"\u003ch1\u003eFollow the Feeling\u003c\/h1\u003e\u003ch2\u003eBrand Building in a Noisy World\u003c\/h2\u003e\u003ch3\u003eKai D. Wright\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eElevate your brand, create a compelling brand story, and build brand loyalty\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eFollow the Feeling\u003c\/i\u003e, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: \u003cb\u003ehow do you grow your brand in a noisy world?\u003c\/b\u003e Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFollow the Feeling\u003c\/i\u003e will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEfficiently create and deploy a comprehensive brand strategy across the organization\u003c\/li\u003e \u003cli\u003eQuickly launch new brands or reboot existing brands for growth\u003c\/li\u003e \u003cli\u003eBuild tribes from audiences, consumers, clients, and partners\u003c\/li\u003e \u003cli\u003eLean into the convergence of communication, culture, digital, and technology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRegardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. \u003ci\u003eFollow the Feeling: Brand Building in a Noisy World\u003c\/i\u003e is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eKAI D. WRIGHT\u003c\/b\u003e is a strategic advisor to C-suite executives, founders, and talent. He has been recognized as a leader by \u003ci\u003eForbes, Adweek,\u003c\/i\u003e and the Advertising Research Foundation. A frequent speaker at major conferences and Fortune 500 companies, Wright is a lecturer at Columbia University and global consulting partner at Ogilvy. He lives in New York City. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ewww.kaidwright.com.\u003c\/b\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 August 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119600497\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380406186124,"sku":"9781119600497","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119600497.jpg?v=1780201394","url":"https:\/\/lateknightbooks.com\/products\/9781119600497","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}