{"product_id":"9781119712060","title":"Big Picture Strategy The Six Choices That Will Transform Your Business","description":"\u003ch1\u003eBig Picture Strategy\u003c\/h1\u003e\u003ch2\u003eThe Six Choices That Will Transform Your Business\u003c\/h2\u003e\u003ch3\u003eMarta Dapena Baron\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eDevelop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Picture Strategy\u003c\/i\u003e shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.\u003c\/p\u003e \u003cp\u003eStrategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it\u003c\/li\u003e \u003cli\u003eThe four strategies companies use to launch and grow brands successfully\u003c\/li\u003e \u003cli\u003eHow to use strategy-integrated metrics to promote continuous learning in organizations\u003c\/li\u003e \u003cli\u003eHow to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUnlike many of its competitors, \u003ci\u003eBig Picture Strategy\u003c\/i\u003e does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eMARTA DAPENA BARÓN \u003c\/b\u003eis President of The Big Picture Partners, an executive training and marketing strategy firm. She is a coauthor of \u003ci\u003eMarketing Management: The Big Picture\u003c\/i\u003e and coaches over 1,000 executives each year on the subject of commercial strategy.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 August 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119712060\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384442187916,"sku":"9781119712060","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119712060.jpg?v=1780170082","url":"https:\/\/lateknightbooks.com\/products\/9781119712060","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}