{"product_id":"9781119741312","title":"The Road to Luxury The New Frontiers in Luxury Brand Management","description":"\u003ch1\u003eThe Road to Luxury\u003c\/h1\u003e\u003ch2\u003eThe New Frontiers in Luxury Brand Management\u003c\/h2\u003e\u003ch3\u003eAshok Som | Christian Blanckaert\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eDiscover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe thoroughly revised Second Edition of \u003ci\u003eThe Road to Luxury: The New Frontiers in Luxury Brand Management\u003c\/i\u003e delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.\u003c\/p\u003e \u003cp\u003eReaders will also benefit from the inclusion of:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China\u003c\/li\u003e \u003cli\u003eThe creation of savoir faire and business plan competitions in the luxury industry\u003c\/li\u003e \u003cli\u003eLVMH's sponsoring of Viva Technology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, \u003ci\u003eThe Road to Luxury\u003c\/i\u003e will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eASHOK SOM\u003c\/b\u003e is Professor of the Management Department at ESSEC Business School. He is one of the pioneering thought leaders in designing organizations and an expert in global strategy. He is author of more than 110 cases, articles and books. He mentors start-ups and holds a PhD in Business Administration from the Indian Institute of Management in Ahmedabad, India.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHRISTIAN BLANCKAERT\u003c\/b\u003e is Senior Advisor of EPI group, Eurazeo, Vilebrequin and Furla. He is a board member of the Yves Rocher Group. He has previously served as Chairman and CEO of Hermès Sellier and Executive Vice President of Hermès International. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 October 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119741312\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e512\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e31.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381068886156,"sku":"9781119741312","price":44.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119741312.jpg?v=1780206363","url":"https:\/\/lateknightbooks.com\/products\/9781119741312","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}