{"product_id":"9781119790778","title":"Revenue Management for the Hospitality Industry","description":"\u003ch1\u003eRevenue Management for the Hospitality Industry\u003c\/h1\u003e\u003ch3\u003eDavid K. Hayes | Joshua D. Hayes | Peggy A. Hayes\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eREVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY\u003c\/b\u003e \u003cp\u003e\u003cb\u003eExplore intermediate and advanced topics in the field of revenue management with this up-to-date guide\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn the newly revised second edition of \u003ci\u003eRevenue Management for the Hospitality Industry,\u003c\/i\u003e an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. \u003c\/p\u003e\n\u003cp\u003eThe authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. \u003c\/p\u003e\n\u003cp\u003eWritten for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security\u003c\/li\u003e \u003cli\u003eIn-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs\u003c\/li\u003e \u003cli\u003eMajor changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAn indispensable resource for students taking courses in hospitality management or business administration,\u003ci\u003e Revenue Management for the Hospitality Industry, Second Edition\u003c\/i\u003e is also ideal for managers and executives in the hospitality industry.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eDavid K. Hayes\u003c\/b\u003e has over 35 years of experience in hospitality management and education.He is the former Vice President of the Educational Institute of the American Hotel \u0026amp; Lodging Association (AHLEI) and is the author of several textbooks and dozens of articles in the field of hospitality management.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJoshua D. Hayes\u003c\/b\u003e has advanced degrees from Stanford and U.C. Davis and works as a data scientist in Silicon Valley specializing in applying advanced data management and analytics to drive business outcomes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePeggy A. Hayes\u003c\/b\u003e has served as a Project Manager at Panda Professionals Hospitality Management and Training (Panda Pros) for over 25 years. She is also Panda Pros' Project Design and Copy Editor.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e09 November 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119790778\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e480\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e39.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44383745310860,"sku":"9781119790778","price":84.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119790778.jpg?v=1780201234","url":"https:\/\/lateknightbooks.com\/products\/9781119790778","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}