{"product_id":"9781119835202","title":"Entrepreneurial Marketing Beyond Professionalism to Creativity, Leadership, and Sustainability","description":"\u003ch1\u003eEntrepreneurial Marketing\u003c\/h1\u003e\u003ch2\u003eBeyond Professionalism to Creativity, Leadership, and Sustainability\u003c\/h2\u003e\u003ch3\u003ePhilip Kotler | Hermawan Kartajaya | Hooi Den Huan | Jacky Mussry\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eAn eye-opening discussion of the future of marketing, from four of the leading minds in the field\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eEntrepreneurial Marketing: Beyond Professional Marketing\u003c\/i\u003e, a renowned team of marketing leaders, including the \"Father of Modern Marketing,\" Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.\u003c\/p\u003e \u003cp\u003eThe authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity\u003c\/li\u003e \u003cli\u003eDiscussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030\u003c\/li\u003e \u003cli\u003eExplorations of the paradox between the development of core competencies and collaboration with various parties, including competitors\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe latest publication from some of the foremost minds in marketing—and in business, generally—\u003ci\u003eEntrepreneurial Marketing: Beyond Professional Marketing \u003c\/i\u003eis a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg School of Management. He is a world-leading and award-winning authority on marketing. His books have been translated into twenty-five languages. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHERMAWAN KARTAJAYA\u003c\/b\u003e is Founder and Chairman of MarkPlus, Inc., a leading marketing consulting firm in Indonesia. He is the Co-Founder of Asia Marketing Federation Foundation and one of the 50 Gurus Who Have Shaped the Future of Marketing. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHOOI DEN HUAN\u003c\/b\u003e is an Associate Professor of Marketing at the Nanyang Business School and former Director of the Nanyang Technopreneurship Center at the Nanyang Technological University in Singapore. He is a Co-Founder of the Asia Marketing Federation Foundation. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eJACKY MUSSRY\u003c\/b\u003e is Deputy Chairman and CEO at MarkPlus, Inc. He has twenty-five years’ consulting experience in multiple industries and regularly lectures on marketing and strategy related subjects. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 March 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119835202\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379170832524,"sku":"9781119835202","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119835202.jpg?v=1780238059","url":"https:\/\/lateknightbooks.com\/products\/9781119835202","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}