{"product_id":"9781119890362","title":"Strategic Social Media From Marketing to Social Change","description":"\u003ch1\u003eStrategic Social Media\u003c\/h1\u003e\u003ch2\u003eFrom Marketing to Social Change\u003c\/h2\u003e\u003ch3\u003eL. Meghan Mahoney | Tang Tang\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Advertising \u0026amp; Promotion\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eLearn to utilize social media strategies that inspire behavior change in any landscape\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eStrategic Social Media: From Marketing to Social Change, Second Edition\u003c\/i\u003e combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic \"how-to\" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. \u003c\/p\u003e\n\u003cp\u003eThe media environment of today is more mobile, visual, and personalized than ever before. In the second edition of \u003ci\u003eStrategic Social Media,\u003c\/i\u003e the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eCovers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future\u003c\/li\u003e \u003cli\u003eHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media\u003c\/li\u003e \u003cli\u003eContains social media strategies readers can apply to any past, present, or future social media platform\u003c\/li\u003e \u003cli\u003eHelps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts\u003c\/li\u003e \u003cli\u003eProvides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOffering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, \u003ci\u003eStrategic Social Media: From Marketing to Social Change, Second Edition,\u003c\/i\u003e is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eL. MEGHAN MAHONEY \u003c\/b\u003eis a Professor of Media Research in the Department of Communication and Media at West Chester University. She is the co-author of \u003ci\u003eHandbook of Media Management and Business\u003c\/i\u003e, recipient of the 2021 Robert Picard Book Award for its significant contribution to the field. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTANG TANG \u003c\/b\u003eis a Professor in the School of Media and Journalism and the School of Emerging Media and Technology at Kent State University. She is the co-author of \u003ci\u003eHandbook of Media Management and Business \u003c\/i\u003eand Associate Editor of \u003ci\u003eCommunication \u0026amp; Sport \u003c\/i\u003eand the \u003ci\u003eJournal of Electronic Gaming \u0026amp; Esports.\u003c\/i\u003e  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e09 April 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119890362\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378601619596,"sku":"9781119890362","price":46.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119890362_c7ace1b1-37bd-4f81-b9e9-df2cc958e6fe.jpg?v=1780236124","url":"https:\/\/lateknightbooks.com\/products\/9781119890362","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}