{"product_id":"9781119910183","title":"Pricing with Confidence Ten Rules for Increasing Profits and Staying Ahead of Inflation","description":"\u003ch1\u003ePricing with Confidence\u003c\/h1\u003e\u003ch2\u003eTen Rules for Increasing Profits and Staying Ahead of Inflation\u003c\/h2\u003e\u003ch3\u003eReed K. Holden | Jeet Mukherjee\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eNavigate Inflation, Keep Valuable Customers, Increase Profits\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eAs you read this, inflation is steadily and (not so) slowly eating into your profit margins. Simultaneously, your sales teams are using discounts and rebates as crutches to help them close sales, even as this habit threatens the profitability of your business. \u003c\/p\u003e\n\u003cp\u003eIn the newly revised second edition of \u003ci\u003ePricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation\u003c\/i\u003e, world-renowned pricing consultants and thought leaders Reed K. Holden and Jeet Mukherjee deliver a compelling argument against the conventional view that there is a tension between revenue growth and profit growth. In the book, you’ll learn how your firm can enjoy both even as it stays ahead of inflation. \u003c\/p\u003e\n\u003cp\u003eThe authors also explore: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eThe importance of a sound pricing strategy to protect profits\u003c\/li\u003e \u003cli\u003eHow stellar analytics and quality metrics can help you set the perfect price\u003c\/li\u003e \u003cli\u003eInnovation as the life blood of organizational growth\u003c\/li\u003e \u003cli\u003eHow to set sales team and customer expectations, keep valuable customers, and achieve value from technology\u003c\/li\u003e \u003cli\u003eBuilding your “selling backbone” to prepare for tough negotiations and draft profitable RFPs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA can’t-miss update to one of the most valuable pricing resources on the market today, \u003ci\u003ePricing with Confidence\u003c\/i\u003e belongs in the libraries of pricing managers, executives, founders, entrepreneurs, independent professionals, and anyone else expected to help their organization grow revenues while simultaneously improving margins.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eD\u003csmall\u003eR\u003c\/small\u003e. REED K. HOLDEN\u003c\/b\u003e (right) is Founder of Holden Advisors, consultancy to senior executives in Fortune 500 companies. Dr. Holden is co-author of the second and third editions of \u003ci\u003eThe Strategy and Tactics of Pricing\u003c\/i\u003e. He is also the author of the first and second editions of \u003ci\u003eNegotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value.\u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eJEET MUKHERJEE\u003c\/b\u003e (left) is Vice President, Head of Pricing at Holden Advisors, and has two decades of global experience in management consulting, strategy, analytics, marketing and pricing. He holds an MBA from Boston University???s Questrom School of Business and has worked with clients in the distribution, pharmaceutical, healthcare, and technology sectors. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 October 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119910183\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378596049036,"sku":"9781119910183","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119910183_82c739fd-6d4f-4fe0-8a28-ef3ca75db477.jpg?v=1780240917","url":"https:\/\/lateknightbooks.com\/products\/9781119910183","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}