{"product_id":"9781119912415","title":"Consumer Behavior","description":"\u003ch1\u003eConsumer Behavior\u003c\/h1\u003e\u003ch3\u003eAyalla Ruvio | Dawn Iacobucci\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Consumer Behavior\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eIn \u003ci\u003eConsumer Behavior\u003c\/i\u003e, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.\u003c\/p\u003e \u003cp\u003eThe authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. \u003ci\u003eConsumer Behavior\u003c\/i\u003e is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn easy-to-follow introduction to and overview of consumer behavior\u003c\/li\u003e \u003cli\u003eThe consumer buying process\u003c\/li\u003e \u003cli\u003eA throughgoing focus on global, ethical, and social media issues relevant to consumer behavior\u003c\/li\u003e \u003cli\u003eSupplementary materials for instructors, including PowerPoint slides and a Test Bank\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eDr. Ayalla Ruvio\u003c\/b\u003e is an Associate Professor of Marketing at Michigan State University. She is the Academic Director of the Master of Science in Marketing Research. She is an applied consumer behavior researcher who focuses on issues such as identity and consumption, material versus experiential consumption, consumer arrogance, and cross-cultural consumer behavior. Her research has been published in refereed journals including the \u003ci\u003eJournal of Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product Innovation Management,\u003c\/i\u003e and \u003ci\u003eLeadership Quarterly.\u003c\/i\u003e She is the coeditor of the volume on \u003ci\u003eConsumer Behavior in the International Encyclopedia of Marketing\u003c\/i\u003e and the book \u003ci\u003eIdentity and Consumption.\u003c\/i\u003e Dr. Ruvio's research has been featured in numerous media outlets all over the world, including the \u003ci\u003eCNN, TODAY\u003c\/i\u003e show, \u003ci\u003eGood Morning America, Time\u003c\/i\u003e magazine, \u003ci\u003eThe New York Times, Forbes, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph,\u003c\/i\u003e and the \u003ci\u003eToronto STAR.\u003c\/i\u003e https:\/\/broad.msu.edu\/profile\/aruvio\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDawn Iacobucci\u003c\/b\u003e is the E. Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University. She was Senior Associate Dean for Owen (2008-2010), Professor of Marketing at the Kellogg School of Management, Northwestern University (1987-2004), the Coca-Cola Distinguished Professor of Marketing, Professor of Psychology and Head of the Marketing Department of the University of Arizona (2001-2002), and the John Pomerantz Professor of Marketing at Wharton, the University of Pennsylvania (2004-2007). She received her M.S. in Statistics, and M.A. and Ph.D. in Quantitative Psychology from the University of Illinois at Urbana-Champaign.\u003cbr\u003eHer research focuses on social networks and methodological questions. She has published in the \u003ci\u003eJournal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Harvard Business Review, Marketing Science, International Journal of Research in Marketing, Psychometrika, Psychological Bulletin,\u003c\/i\u003e and \u003ci\u003eSocial Networks.\u003c\/i\u003e Iacobucci teaches Marketing Management, Marketing Research, Marketing Analytics, and Services Marketing to MBA and executive MBA students, and multivariate statistics and methodological topics in Ph.D. seminars. She was editor of both the \u003ci\u003eJournal of Consumer Research\u003c\/i\u003e and \u003ci\u003eJournal of Consumer Psychology.\u003c\/i\u003e She edited \u003ci\u003eNetworks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing,\u003c\/i\u003e and coedited with Bobby Calder, \u003ci\u003eKellogg on Integrated Marketing.\u003c\/i\u003e Iacobucci authored \u003ci\u003eMarketing Models: Multivariate Statistics and Modeling Analytics,\u003c\/i\u003e 4th ed., \u003ci\u003eMediation Analysis, Analysis of Variance,\u003c\/i\u003e 2nd ed., \u003ci\u003eMM1-4, and Marketing Management,\u003c\/i\u003e 6th ed. https:\/\/business.vanderbilt.edu\/bio\/dawn-iacobucci\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 February 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119912415\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e368\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e22.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311330390156,"sku":"9781119912415","price":84.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119912415_2b7f6526-fef7-4349-b589-caf93aa417ca.jpg?v=1780115783","url":"https:\/\/lateknightbooks.com\/products\/9781119912415","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}