{"product_id":"9781119912439","title":"Consumer Behavior","description":"\u003ch1\u003eConsumer Behavior\u003c\/h1\u003e \u003ch2\u003eRuvio, Ayalla; Iacobucci, Dawn\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eConsumer Behavior\u003c\/i\u003e, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.\u003c\/p\u003e \u003cp\u003eThe authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. \u003ci\u003eConsumer Behavior\u003c\/i\u003e is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn easy-to-follow introduction to and overview of consumer behavior\u003c\/li\u003e \u003cli\u003eThe consumer buying process\u003c\/li\u003e \u003cli\u003eA throughgoing focus on global, ethical, and social media issues relevant to consumer behavior\u003c\/li\u003e \u003cli\u003eSupplementary materials for instructors, including PowerPoint slides and a Test Bank\u003c\/li\u003e \u003c\/ul\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-02-22\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781119912439\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 254.0cm x200.7cm\u003c\/p\u003e \u003cp\u003ePages: 368.0\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44399307522188,"sku":"9781119912439","price":106.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119912439_0cbe94b6-7dbd-40f0-9523-81d596bf4a49.jpg?v=1755452590","url":"https:\/\/lateknightbooks.com\/products\/9781119912439","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}