{"product_id":"9781119950554","title":"Organizations Don't Tweet, People Do A Manager's Guide to the Social Web","description":"\u003ch1\u003eOrganizations Don't Tweet, People Do\u003c\/h1\u003e\u003ch2\u003eA Manager's Guide to the Social Web\u003c\/h2\u003e\u003ch3\u003eEuan Semple | Andrew McAfee\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003ePractical advice for managers on how the Web and social media can help them to do their jobs better\u003c\/b\u003e  \u003cp\u003eToday's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. \u003ci\u003eOrganizations Don't Tweet, People Do\u003c\/i\u003e provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA long-overdue guide to social media that talks directly to people in the real world in which they work\u003c\/li\u003e \u003cli\u003eGrounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations\u003c\/li\u003e \u003cli\u003eGives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eEuan Semple\u003c\/b\u003e is one of the few people in the world who can turn the complex world of the social web into something we can understand. And , at the same time, learn how to get the most from it.  \u003cp\u003eTen years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had five years of unparalleled experience working with organisation such as Nokia, The World Bank and NATO.\u003c\/p\u003e \u003cp\u003eHe is a one-man digital upgrade option for us all to download.\u003c\/p\u003e \u003cp\u003eThis world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, and interaction. he is a maser story-teller who offers a host of practical tales about how this new world can work for real people in the real world.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 February 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119950554\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e296\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315452473484,"sku":"9781119950554","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119950554.jpg?v=1780180408","url":"https:\/\/lateknightbooks.com\/products\/9781119950554","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}