{"product_id":"9781119991380","title":"Starting and Running an Online Business For Dummies, UK Edition","description":"\u003ch1\u003eStarting and Running an Online Business For Dummies, UK Edition\u003c\/h1\u003e\u003ch3\u003eKim Gilmour | Dan Matthews | Greg Holden\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Strategic Planning\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe fast and easy way to start and run an online business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in \u003ci\u003eStarting and Running an Online Business For Dummies.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eWith strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; \u003ci\u003eStarting and Running an Online Business For Dummies\u003c\/i\u003e is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAdvice on how to get your business on the Web quickly and economically\u003c\/li\u003e \u003cli\u003eCompletely revised and updated\u003c\/li\u003e \u003cli\u003eIncludes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eKim Gilmour\u003c\/b\u003e is a business and technology journalist specialising in web hosting, social media and promotion. She has written for \u003ci\u003eWhich? Computing\u003c\/i\u003e magazine, \u003ci\u003eWeb User\u003c\/i\u003e and \u003ci\u003eInternet Magazine\u003c\/i\u003e and is the author of \u003ci\u003eDigital Photography for the Older \u0026amp; Wiser\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDan Matthews\u003c\/b\u003e is editorial director of Casis Media and co-author of \u003ci\u003eStarting a Business on eBay.co.uk For Dummies\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGreg Holden\u003c\/b\u003e is the author of over 25 books including \u003ci\u003eeBay PowerUser's Bible\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 January 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFor Dummies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119991380\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e26.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45985740685452,"sku":"9781119991380","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119991380_b0dbf86e-2b9e-42c6-9943-528c216bf57a.jpg?v=1780159494","url":"https:\/\/lateknightbooks.com\/products\/9781119991380","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}