Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

Sutton, D.

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-08-07

Format: Paperback

ISBN-13: 9781137021007

DOI: 10.1057/9780230100435

Dimensions: 216cm x140cm

Pages: 210