Beyond the Low Cost Business: Rethinking the Business Model

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-01-31

Format: Hardcover

ISBN-13: 9781137277527

DOI: 10.1057/9781137277534

Dimensions: 216cm x140cm

Pages: 199