All Thumbs: Mobile Marketing that Works

Kelley, M.

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-09-02

Format: Hardcover

ISBN-13: 9781137279279

DOI: 10.1007/978-1-137-51016-7

Dimensions: 210cm x140cm

Pages: 218