Lifestyle Brands: A Guide to Aspirational Marketing

Saviolo, S.; Marazza, A.

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-12-05

Format: Hardcover

ISBN-13: 9781137285928

DOI: 10.1057/9781137285935

Dimensions: 235cm x155cm

Pages: 141