{"product_id":"9781137285928","title":"Lifestyle Brands: A Guide to Aspirational Marketing","description":"\u003ch1\u003eLifestyle Brands: A Guide to Aspirational Marketing\u003c\/h1\u003e \u003ch2\u003eSaviolo, S.; Marazza, A.\u003c\/h2\u003e \u003cp\u003eWhat do brands like Apple, Diesel, Abercrombie \u0026amp; Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-12-05\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137285928\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137285935\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 141\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":45991336214668,"sku":"9781137285928","price":80.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137285928.jpg?v=1775882548","url":"https:\/\/lateknightbooks.com\/products\/9781137285928","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}