Social Media and Strategic Communications

Hendricks, J.

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-05-20

Format: Hardcover

ISBN-13: 9781137287045

DOI: 10.1057/9781137287052

Dimensions: 216cm x140cm

Pages: 238