Global Luxury Trends: Innovative Strategies for Emerging Markets

Hoffmann, J.; Coste-Manière, I.

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-12-04

Format: Hardcover

ISBN-13: 9781137287380

DOI: 10.1057/9781137287397

Dimensions: 235cm x155cm

Pages: 275